The Creator

After 9 years at Toyota, in 2004, Beena Patel opened SideDoor Events in Redondo Beach, CA. For the last 15 years, SideDoor Events has helped organizations successfully create well thought-through, executable and meaningful corporate events, parties and concerts.

SideDoor Events is well-known in the industry to bring ideas, resources and know-how to produce remarkable brand experiences. Ms. Patel wants to be your “secret weapon” and is available in the creation, planning and production of your in-person or virtual conferences, marketing events & sport’s activation. In addition to running a 100% minority-owned business, Ms. Patel has been married for 16 years, actively participates in the South Bay community events and has two children in the Redondo Beach Unified School District.

The Company

SideDoor Events (SDE) focuses on non-profit organizations and large corporate clients from financial companies, to automotive organizations to sports teams and everything in-between.

The goal of SDE is to help organizations realize their potential with effective, innovative and successful events. It’s not about how much money you can spend it’s about how efficient you are with your time and money. Organizations often try to do it all themselves to save money, when in the end the true goal and message for the event becomes lost. Time is wasted, event is over budget and turns into something totally different than initially envisioned.

SDE does just that! We take all the outside matters of registration, design, organization, communications, travel, etc. and give the client back time. Time to perfect the message, time to develop the critical elements of the message, time to create an event with meaningful content and experiences, whether in-person or virtually.